I’m an immigrant
tech entrepreneur who started off with nothing but hustle.
I’ve gone from flipping burgers and door-to-door sales to closing millions in sales, building and exiting a tech start-up for 7 figures before 30, and most recently co-founding a VC-backed therapeutic VR platform co-developed with Harvard.
Along the way, I’ve had my fair share of challenges, 70+ hour weeks, and many sleepless nights. I’ve tried and failed plenty of times and fully burned out more than once, figuring out what actually works.
Today, I enjoy life by the beach in Mexico, write a newsletter, mentor founders, and run Guide IQ, the world’s first AI CMO for founder-led growth. I’m deeply passionate about helping others find their freedom without burning out.
Systems > Hustle
Why this site exists
This site exists to challenge hustle culture and replace it with proven systems that create leverage. Here I share insights, free resources, and a weekly newsletter to help founders build growing companies that scale without sacrificing
their health, time, or freedom.
Systems > Hustle
My philosophy isn't about working harder or doing more. It's about building leverage through clear strategy, repeatable systems, and tools that compound over time. This is how business success doesn't come at the cost of your health, wellbeing and life.
Systems Compound
Hard work has a ceiling. Systems don't. When you build the right infrastructure, results grow while your hours don't.
AI Changes the Equation
Most founders are building like it's 2010. AI makes it possible to design businesses for freedom from day one, not after the exit.
Freedom is the Metric
Revenue means nothing if your business can't run without you. The goal is building companies that improve your life, not consume it.
As Seen in
Free Resources
Powerful tools and frameworks to help founders work smarter and scale sustainably.
Join the Newsletter
Every Thursday, I share a five-minute note on building companies with systems instead of hustle, helping founders build freedom and scale smarter.
Proven Growth Frameworks
Proven marketing and growth strategies that have generated millions, and innovative strategies that are working right now.
Growth Tools That Matter
Honest takes on AI tools and new tech, what's worth using right now, what to skip, and how to build with systems that generate millions of dollars.
Freedom-First Business
Practical approaches to time, location and financial freedom, and how to build a companies that scale without burnout.
Join Leading Founders Who
Choose Systems Over Hustle
The AI Marketing Agent
I Built For Founders
Guide IQ is an AI marketing agent that gives founders the strategic thinking of a CMO and the execution of a marketing team, without the six-figure cost.
Marketing Clarity
Positioning, content, and growth are decisions aligned in one place. Guide IQ creates on-brand content and sales outreach to help you execute your strategy.
Proven Frameworks
Built from systems that have generated millions across real companies. Not theory. Not templates. What actually works.
Strategic Guidence
Guide IQ learns your business, shapes your strategy and is fully context aware as it guides your marketing decisions.
Built for Founders
Most founders don't have marketing knowhow or a team. Guide IQ gives you the expertise of a CMO and the execution of a small marketing team.
Clients and Partners:
Connect with me
Press & Inquieries
If you need to get in touch for a speaking engagement, podcast, advice, or investment, use one of the emails below.
