I’m an immigrant tech entrepreneur who started with nothing but hustle and a dream.
I’ve gone from flipping burgers and door-to-door sales to closing millions in sales, building and exiting a tech start-up for 7 figures before 30, and most recently co-founding a VC-backed therapeutic VR platform co-developed with Harvard.
Along the way, I’ve had my fair share of challenges, 70+ hour weeks, and many sleepless nights. I’ve tried and failed plenty of times and fully burned out more than once, figuring out what actually works.
Today, I enjoy life by the beach in Mexico, write a newsletter, mentor founders, and run Guide IQ, the world’s first AI CMO for founder-led growth. I’m deeply passionate about helping others find their freedom without burning out.
Systems > Hustle
Why this site exists
This site exists to challenge hustle culture and replace it with systems that create leverage. Here I share insights, free resources, and a weekly newsletter to help founders build companies that scale without sacrificing their health, time, or freedom.
Systems > Hustle
My philosophy isn't about working harder or doing more. It's about building leverage through clear strategy, repeatable systems, and tools that compound over time. This is how business success doesn't come at the cost of your health, wellbeing and life.
Systems Compound
Hard work has a ceiling. Systems don't. When you build the right infrastructure, results grow while your hours don't.
AI Changes the Equation
Most founders are building like it's 2010. AI makes it possible to design businesses for freedom from day one, not after the exit.
Freedom is the Metric
This grid uses "Masonry" mode where longer content pushes cards below down, unlike "Grid" mode where all cards have equal height.
As Seen in
Free Resources
Powerful tools and frameworks to help founders work smarter and scale sustainably.
Join the Newsletter
Every Thursday, I share a five-minute note on building companies with systems instead of hustle, helping founders build freedom and scale their companies smarter.
Proven Growth Frameworks
Proven marketing and growth strategies that have generated millions, and innovative strategies that are working right now.
Growth Tools That Matter
Honest takes on AI tools and new tech, what's worth using right now, what to skip, and how to build with systems that generate millions of dollars.
Freedom-First Business
Practical approaches to time, location and financial freedom, and how to build a companies that scale without burnout.
Join Leading Founders Who
Choose Systems Over Hustle
No hustle culture. No grind mentality. Just systems that scale without burning you out.
No hustle culture. No grind mentality. Just systems that scale without burning you out.
The System I wish existed
when I first started
Guide IQ is an AI marketing agent I created to turn proven growth frameworks into clear thinking and practical execution, without the noise or guesswork.
Marketing Clarity
Strategy and execution in one place. Guide IQ helps keep positioning, content, and growth decisions aligned as your company evolves.
Proven Frameworks
Built from systems that have generated millions. No guesswork. No fragmented tools. Just what works.
Living System
Not another AI tool responding to random prompts. Guide IQ adapts to your business and guides decisions, not just outputs.
Built for Founders
Most founders don't have marketing knowhow. Guide IQ gives you the thinking of a CMO and execution of a marketing team.
Clients and Partners:
Connect with me
Press and Inquieries
If you need to get in touch for a speaking engagement, podcast, advice, or anything else, use this form. If I can help, I'll respond to you over email. If you don't hear from me, I got overloaded and I apologize. For investment, speaking, or media inquiries, use the emails below.
