About me
I’m a tech entrepreneur, investor, and advisor focused on simplifying emerging technologies and turning them into businesses that work.
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Born in Bulgaria and raised in Canada, I was shaped early by a deep curiosity for innovation and a drive to create. I started my tech career selling big data and cybersecurity solutions, learning how to translate complex tech into clear business value.
Since then, I’ve sold over $5M in software, raised millions in venture capital, exited a digital health startup, and helped bring AI and XR products to life with global partners.
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Today, I’m building Novobeing, an immersive health tech company transforming patient care. I also invest in early-stage founders and advise startups on sales, brand, and go-to-market strategy.
Emerging Tech
I’ve spent over a decade working with emerging tech—first selling it, now building impactful start ups with it.
From early work in AI-powered antivirus and enterprise data analytics to developing immersive health tools with researchers from Harvard, I’ve always been focused on one thing: making advanced tech simple, useful, and valuable in the real world.
Sales Leader and Brand Builder
Sales is where I learned the fundamentals of business and it’s still at the core of how I operate.
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Starting in commission-only roles, I learned firsthand how to communicate value, earn trust, and solve real problems. I’ve gone from selling door-to-door to closing multi-million dollar software deals, driving go-to-market strategies in AI, cybersecurity, and health tech, and building brands that stand out in noisy, technical markets.
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Today, I advise early-stage companies on how to sharpen their positioning, launch products, and grow sustainably.
I also invest in startups building with AI, digital health, and frontier tech and back founders who are mission-driven and execution-focused.
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Beyond Work
Balance is part of my operating system. Outside of work, I stay sharp through boxing, strength training, meditation, and exploring the outdoors.
I’ve travelled to 28 countries so far and live in Vancouver with my partner Kara and our mini husky, Lucy.Whether I’m deep in an AI build or unplugged in nature, I’m always exploring how we can push tech forward without losing what makes us human.
For me, it’s not about chasing the next trend—it’s about building tools, systems, and companies that actually make life better.
